Advertising And Branding Today

Advertising And Branding Today

Watch any given television long enough, and you’ll be greeted by advertisements. And in today’s ever-competitive market, the real story is behind the scenes, where companies face a constant battle to stay ahead of the competition. And with brand names offering hugely...
5 tips to boost your PPC results on Google

5 tips to boost your PPC results on Google

As the costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on the following factors: – The impression rate – Your ad position –...
Importance of the Custom Company Logo Design

Importance of the Custom Company Logo Design

When you starting a company you are thinking about how to cut expenses. One of such options to cut the startup costs is a company logo design. But is it a good idea to order a cheap logo or work without the company logo at all? A logo represents the company’s...
Advertising Your Website With Pay-Per-Click

Advertising Your Website With Pay-Per-Click

A thriving way to help optimize your online image is to consider using pay-per-click advertising. What pay-per-click means is that you purchase sponsored links on the pages of search engine results. Search engines are used every minute of the day, which means...
4 Key Points to Branding

4 Key Points to Branding

Here are four things you should keep in mind as you build your company’s brand: 1. Own the “Significant Thing”: Dole tried to be all things to all people spend your time focusing on a single clear message. Mercedes-Benz owns “ Engineering “ in the car industry because...
Pay-Per-Click Search Engines – The Basics

Pay-Per-Click Search Engines – The Basics

Search engine optimization can take a long time to show results. The Google sandbox alone can delay optimization results by 6 to 8 months. So, what can you do to get traffic while you wait? Pay-per-click [“PPC”] campaigns fill the time gap. This article discusses the...